Pitch update: American Airlines and McCoy's

Agencies are waiting to hear from American Airlines, while McCoy's is close to making a decision.

McCoy's: Anomaly, Creature and WCRS are contesting the creative account
McCoy's: Anomaly, Creature and WCRS are contesting the creative account

The diversification of media agencies continues with Newcast, the branded content unit of ZenithOptimedia, picking up the digital business for Lactalis’ Seriously Strong, President and Galbani cheese brands. Newcast won after a pitch against three creative shops. The agency will be responsible for digital creation and social content across multiple platforms, as well as traditional media partnerships.

McCoy’s has seen pitches from Anomaly, Creature and WCRS for its creative account. A decision is expected imminently. The process is being handled by Ingenuity.

Jabra, which makes headsets, headphones and speakers, is holding a pitch for its global ad account. Creativebrief is helping the brand with its search. The initial list has been whittled down from around 15 agencies to five, and chemistry meetings will be held soon. Pitches are expected in December.

Agencies are waiting to hear whether they have got through in the American Airlines global ad and media review. Chemistry meetings will take place in New York, with the pitches held at its headquarters in Texas. The airline has worked with McCann Worldgroup agencies for more than 20 years.

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