Pitch update: AMV, BBH and M&C compete for £50m Dixons account

Travelodge: CHI & Partners and McCann London are involved in the pitch
Travelodge: CHI & Partners and McCann London are involved in the pitch

The AA has confirmed that it has awarded VCCP its creative account after a three-way pitch. The motoring organisation previously used McCann London on a project basis for its advertising. In 2012, Saga – the sister company of the AA’s holding group – also appointed VCCP to its creative account.

Agencies are packing up their travel bags ahead of the pitches for Travelodge’s advertising account. CHI & Partners and McCann London are among those involved in the process, which kicked off in September. The now-defunct Rapier was the incumbent on the business. However, the budget hotel chain split with the agency before it went into administration.

18 Feet & Rising has been knocked out of the £50 million Dixons advertising review. This leaves Abbott Mead Vickers BBDO and Bartle Bogle Hegarty to face the incumbent, M&C Saatchi.

AMV and BBH are also due to compete against VCCP in the pitch for the RFU’s 2015 Rugby World Cup advertising account.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).