Pitch update: Bentley, HMD Global, Ikea, Vita Coco, Vimto

Bentley is having a final meeting with agencies next week as it nears the end of its global creative review.

Ikea: UK media business will go to a Dentsu Aegis Network or Group M agency
Ikea: UK media business will go to a Dentsu Aegis Network or Group M agency

The luxury car marque, which has overseen the process itself, is choosing from incumbent Keko, MullenLowe London and Rainey Kelly Campbell Roalfe/Y&R.

HMD Global, the company founded in May to create the next generation of Nokia phones and tablets, has appointed Mother as its lead global agency after a competitive pitch. 

Ikea is holding pitches in the UK for its media business this week. MEC, MediaCom and Vizeum are in the running. In July, the brand picked Dentsu Aegis Network and Group M for its £300m global media account. Each of the 30 regions that Ikea operates in will now choose an agency from either holding group.

Vita Coco is reviewing its creative business in the UK. The coconut-water brand has contacted agencies directly. It appointed Droga5 London to work on its global business in April last year.

Vimto would like to clarify that its ad review, which is being handled by Creativebrief, concerns work that will run in the UK only, and not in Africa or the Middle East.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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