Pitch update: Birds Eye Iglo removes incumbents from pitch list

Also with updates from Colman's mustard and 118 118.

Birds Eye Iglo: the incumbents, AMV BBDO and McCann, have been eliminated
Birds Eye Iglo: the incumbents, AMV BBDO and McCann, have been eliminated

Big news from the frozen-food giant Birds Eye Iglo, which has kicked both of the incumbents, Abbott Mead
Vickers BBDO and McCann, off the pitchlist for its pan-European adver­tising account. This leaves just DDB and Havas Worldwide in the frame.

Elsewhere in the FMCG world, final pitches for Unilever’s Colman’s mustard account take place next week. The incumbent, Karmarama, is no longer involved, leaving Adam & Eve/DDB and Mother to fight it out.

Cast your mind back to the events of 16 May. It was the day that David Beckham announced his retirement from football and an American man was jailed for breaking into a zoo and beating a monkey to death. It was also the day that 118 118 kicked off its ad review by inviting a range of agencies to answer hypothetical questions such as: "If Shakespeare was alive today, what would he write about?" Agencies dutifully did their best and then… silence. It has now emerged that the directory enquiry service has hired Watermill as its creative agency (no, we hadn’t heard of them either).

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