Pitch update: Britvic, Haven, Bwin and Carpetright

CHI & Partners has joined Bartle Bogle Hegarty in choosing not to repitch for Britvic.

Britvic: CHI & Partners has joined Bartle Bogle Hegarty in declining to repitch for the brand
Britvic: CHI & Partners has joined Bartle Bogle Hegarty in declining to repitch for the brand

Sarah Golding, CHI’s chief executive, said: "We have declined the offer to pitch due to other exciting opportunities." Britvic is working with Creativebrief to streamline agency support services. 101 and Iris are also on the Britvic roster.

Shops competing for Haven got a chance to live the high life this week when the holiday company held tissue meetings at its Hopton Holiday Village in Great Yarmouth. The brand is reviewing its ad account and incumbent Souk is repitching. Haystack is handling the process.

Online betting brand Bwin has hired BBH Sport as its creative agency partner after a competitive pitch run by Oystercatchers. The agency has been asked to develop a brand platform that will launch this year across key markets in Europe. Bwin has sponsored a number of major football teams including Real Madrid, FC Bayern Munich and AC Milan.

Carpetright held pitches for its media account last week and a decision is due any day. MediaCom is the incumbent, while AAR is handling the review.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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