Pitch update: DWP and TfL

DWP called off Universal Credit pitch
DWP called off Universal Credit pitch

The Department for Work & Pensions has called off its review to find a shop to help the body promote
Universal Credit.

After submitting creative ideas for the account, agencies on the government’s roster were told that their hard work was for naught as the review would no longer be going ahead as planned. 

AAR’s brief for a mystery client – reported in Campaign’s Pitch Update on 17 September – has disappeared. Agencies that met the two-day deadline were told the client was not planning to push ahead just yet. It’s not all bad news, however, as it will review its options in the new year.

The final agency pitching for the Transport for London business is DLKW Lowe. The shortlisted shops have been asked to submit tenders by 23 October. They will find out if they are through to the pitch stage on 17 November. 

Pitches will take place in February and a result is due in April. The contract starts in May. M&C Saatchi, the incumbent, is involved.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published