Pitch update: EasyJet, Vauxhall, Royal Horticultural Society, Intel

EasyJet has shortlisted agencies to go through to the final pitch stage of its pan-European CRM review. Seven-year incumbent Havas Helia is also repitching for the business.

EasyJet: approaching final pitch stage
EasyJet: approaching final pitch stage

Vauxhall’s CRM review is rumbling on. Shops have now been told whether they are on the longlist alongside incumbent MRM Meteorite. It was the agency’s first win after McCann Worldgroup bought Meteorite and merged it with MRM in 2011

The Royal Horticultural Society has hired Creature to develop a new positioning that will be promoted through an integrated campaign in 2017. Creature won the business after a competitive pitch. The incumbent was Arthur.

TBWA\Chiat\Day has been named global business-to-business strategic and creative agency for chip-maker Intel after a three-month pitch. TBWA\London was a key player in the win and will be one of the lead hubs for the subsequent campaign roll-out.

The dramatic conclusions to the Marks & Spencer and Sainsbury’s ad reviews, which saw both retailers split with their incumbents, marks the end of the bonanza of retail business that has been up for grabs recently.

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Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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