Pitch update: eBay's media contest, DFS and 2 Sisters Food Group

Pitch update: eBay's media contest, DFS and 2 Sisters Food Group

With most of the bigger media pitches now wrapped up (much to the satisfaction of Sir Martin Sorrell), you’d have thought that agencies would be taking a breather for Easter. Sadly, none of it. MediaCom is among the agencies waiting eagerly for the outcome of the eBay EMEA contest – with media spend tipped to top £100 million – which should conclude this week. That would complete quite a week for WPP. Carat is the UK incumbent.

DFS has issued a brief for its direct marketing, data analytics and planning and content strategy accounts through AAR, with a shortlist currently being compiled. The retailer has used a number of agencies over the three disciplines on a project basis in recent years, but is now looking for a permanent relationship. A decision is expected at the end of June. The review does not affect the creative or media accounts, which are held by Krow and MediaCom respectively.

It appears that 2 Sisters Food Group, the latest advertiser to pitch its media account, has also become the latest advertiser to insist on extending its payment terms. It is believed to be demanding an eye-watering 104-day credit arrangement from those agencies prepared to pitch. The incumbent on the business, whose brands include Goodfella’s and Fox’s Biscuits, is MediaCom, which is not expected to repitch. Other agencies are also expressing dissatisfaction at the terms, so there could be a fairly thin pitchlist.


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).