Pitch update: Gallo, E.ON, Aviva, Paddy Power and Audible

Paddy Power: Enter, Fold7, Grey London and M&C Saatchi are competing for the bookmaker’s creative business
Paddy Power: Enter, Fold7, Grey London and M&C Saatchi are competing for the bookmaker’s creative business

When Campaign broke the news that Gallo Family Vineyards was reviewing its advertising account, the client was careful to stress that it was only arranging prospective meetings. Surprise, surprise – things have now blossomed into a bona fide pitch and the company has held chemistry meetings with agencies. Creativebrief is advising Gallo on the pitch.

E.ON, which is looking for an integrated agency to handle its above- and below-the-line advertising, has whittled down potential shops. The shortlist comprises Engine, Karmarama and a partnership between Mother and Helia, the incumbent direct agency. ISBA is advising on the pitch.

The six shops that had chemistry meetings with Aviva, which began reviewing its global creative account in January, will be told this week whether they made it through to the next stage. Those on the long list include Adam & Eve/DDB, CHI & Partners, DLKW Lowe, Grey London and J Walter Thompson.

Enter, Fold7, Grey London and M&C Saatchi will pitch for Paddy Power’s ad account in the second week of March. The process is being carried out through Oystercatchers.

Chemistry meetings for Audible, Amazon’s audio book platform, take place at the end of March. The online retailer issued a brief in December to find a creative agency to handle digital and social work.

Lloyds Bank: Dentsu Aegis Network, MEC and Starcom MediaVest Group are still in the running for the media account

Lloyds Bank has cut the contenders for its media business down to three: the incumbent, MEC, Dentsu Aegis Network and Starcom MediaVest Group. A series of workshops last week saw all three table their trading prices. The final pitch is scheduled for the beginning of March.

Findmypast.co.uk, the family tree website, has named CHI & Partners as its ad agency of record after the shop created several TV, online and direct campaigns for the brand last year. M/SIX continues to handle Findmypast’s media account.

Public Health England has asked Campaign to clarify that M&C Saatchi has not been formally appointed to manage its Living Well brand and anti-smoking work. It is, however, in exclusive commercial negotiations with the shop and a final decision is expected shortly.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).