Pitch update: Godiva, British Red Cross, Great Western Railway, Save the Children

Godiva, the chocolate brand owned by Pladis, is holding a creative review. It held pitches last week with CHI & Partners, Havas, Mother London and MullenLowe London.

British Red Cross: Creature, Joint, Mcgarrybowen and VCCP vie for ad account
British Red Cross: Creature, Joint, Mcgarrybowen and VCCP vie for ad account

Pladis is planning to launch a premium chocolate brand in UK supermarkets next year.

The British Red Cross held chemistry meetings with agencies vying for its advertising account at the end of September.

It has shortlisted Creature of London, Joint, Mcgarrybowen and VCCP. Pitch briefings will take place at the end of this month. The charity called the review in September and hopes to make an appointment by the end of the year. Oystercatchers is running the process.

Great Western Railway is reviewing its creative business. The train operator appointed McCann London in February 2014 with a brief to tell the story of the £15bn being spent to improve Great Western Railway’s services.

Save the Children has chosen Chemistry London to create a direct response TV ad for its forthcoming hunger campaign. The 90-second spot will seek to reframe child malnutrition to tackle donor fatigue. It will launch in the autumn.

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1 How easyJet transformed customer data into emotional anniversary stories

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