Pitch update: Heathrow, Sony, Co-op, All Things Hair

Heathrow Airport has shortlisted the agencies for its integrated advertising and CRM review.

Sony: Carat, IPG Mediabrands, MEC, MediaCom and OMD are due to learn the winner of the global media account
Sony: Carat, IPG Mediabrands, MEC, MediaCom and OMD are due to learn the winner of the global media account

The three sets of shops are: Adam & Eve/DDB with Rapp, Havas Worldwide London with Havas Helia and M&C Saatchi with Lida. Heathrow held an all-agency briefing at the airport on Tuesday. Abbott Mead Vickers BBDO, Engine, Leo Burnett London, MullenLowe London, Ogilvy & Mather London and VCCP were involved earlier in the process. 

David Lloyd Leisure, which runs health clubs and gyms across Europe, is on the hunt for a creative agency. Pitches are due to take place in mid-February, and Isobel, LMC Design and TBWA\Manchester have been invited to compete. David Lloyd Leisure hired Blue 449 as its media agency last year.

It appears that Carfused’s chats with agencies, which Campaign covered in Pitch Update last week, won’t be going anywhere for the foreseeable future. Sources said that the brand’s marketers plan to wait and see the result of the main Confused.com pitch before making a call on whether to progress their own process. The move suggests that whoever wins the parent brand could pick up the offshoot too. TBWA and Wieden & Kennedy are competing in the Confused.com review.

Sony is poised to make a decision on which agency has won its global media account. The outcome could be announced as early as today (28 January). The review kicked off all the way back in May last year and agencies had expected a result earlier this month. The review includes four groups – MEC and MediaCom, which are working together, Carat, IPG Mediabrands and OMD – all of which are incumbents.

The Bank of England has appointed MullenLowe London as its advertising agency to promote the new £5 notes, which will be made of plastic for the first time. A campaign is due to launch later this year. The appointment followed a competitive pitch open to agencies in lot one of the government roster.

Razorfish has retained Unilever’s All Things Hair account. The digital agency came up with the idea of the hair-styling platform and helped launch it in 2014, but Unilever made the agency fight to keep hold of the business by calling a competitive pitch last year.

Spare a thought for The Co-operative Group. Although its review was revealed in Campaign in November 2015, the Co-op didn’t formally launch the AAR-led process until this year – by which time Aldi had kicked off its own pitch and hoovered up many of the big shops with retail ex-perience. Aldi is understood to have shortlisted five agencies, including the incumbent, McCann Manchester. Briefing meetings are imminent, with final pitches in the middle of March. The Co-op met with agencies at the end of last week and is currently considering who to take through to the next stage.

Agencies vying for Harley-Davidson’s global advertising, digital and media accounts need to enter their submissions by 1 February.


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