Pitch update: Innocent, Taylors of Harrogate, Just Eat

Innocent has shortlisted Creature, M&C Saatchi and Mother in its advertising review.

Innocent: Creature, M&C Saatchi and Mother are competing for its advertising account
Innocent: Creature, M&C Saatchi and Mother are competing for its advertising account

The brand began the process in March through Agency Insight and is looking to make an appointment by June. 101 picked up the business after a review that was also handled by Agency Insight in 2013 but will not repitch.

BMB is not repitching for the Taylors of Harrogate creative account. The owner of the Yorkshire Tea brand kicked off a contest in February that is being run by ISBA. BMB, which won the business in 2008, covered advertising for all of the company’s brands, which include coffee and herbal teas.

Chemistry meetings have taken place for Just Eat’s ad account. The takeaway site has shortlisted agencies and pitches will take place in the next month. Ben Carter, who joined the company as its UK marketing director in January, is leading the review. The incumbent, Red Brick Road, is not repitching.

L’Oréal UK & Ireland has appointed Rapp to help personalise its CRM activity after a three-way pitch. Rapp will develop a platform that brings together all online and offline data for a wide portfolio of L’Oréal’s brands and create a "single customer view" that will allow the company to target individuals more effectively. 

J Walter Thompson London and Geometry Global have captured the shopper marketing business for Blossom Hill. The two agencies’ joint venture, Geometry@JWT, will handle the whole account. The wine brand previously worked with Isobel and TMW Unlimited.

JLL, the commercial and residential property group, has appointed Publicis London to manage global communications. The agency will create the company’s first global brand activity.

Yegna, the Ethiopian youth organisation that is part of the Nike-backed Girl Effect, has picked BMB to oversee global advertising. Some BMB staff will be seconded to Ethiopia to work on the business.


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