Pitch update: J&J, Twitter, Fidelity and AO.com

Johnson & Johnson: global review of media planning and buying businesses does not include North America
Johnson & Johnson: global review of media planning and buying businesses does not include North America

Johnson & Johnson has called a global review of its media planning and buying across its consumer, pharmaceutical and medical device businesses and brands. The review will not include North America. Group M’s Primus, which sits within MEC, handles the account in the UK, France, Germany, Russia, Central and Eastern Europe. UM oversees the business in Spain, Italy, Portugal, the Middle East, North Africa, Pakistan and the Balkans.

Fidelity: holding advertising pitch

Twitter’s hunt for its first European ad and media agencies is almost over, with 101 and Dentsu Aegis Network believed to have been cut from the process. That leaves Abbott Mead Vickers BBDO and Bartle Bogle Hegarty contesting creative, with Media-Com and PHD vying for media.

Fidelity, the investment fund, has shortlisted Abbott Mead Vickers BBDO, FCB Inferno, Grey and VCCP to compete for its ad account.

Carpetright: shortlisted four agencies

VCCP has pulled out of AO.com’s creative review, which is being handled by AAR. FCB Inferno, Fold7, Karmarama and Mother remain in the contest. Pitches are planned for just after Cannes.

Carpetright’s £8 million ad review, through AAR, is progressing. The four agencies that have made it through to the next stage were being told as Campaign went to press.


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1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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