Pitch update: McVitie's, easyJet, Bentley

McVitie's pitches are taking place this week, while easyJet has a shortlist.

McVitie's: CHI & Partners, Havas London and MullenLowe London are competing
McVitie's: CHI & Partners, Havas London and MullenLowe London are competing

CHI & Partners, Havas London and MullenLowe London are pitching for McVitie’s global account this week. Adam & Eve/DDB had been involved but pulled out. The review, through The Observatory, does not affect Grey London’s hold on the UK business.

EasyJet has shortlisted incumbent Havas Helia, MRM Meteorite, Rapier and one other shop for its CRM account. The next meetings will take place in October. Lida, VCCPme and Wunderman had also been involved in the process, which kicked off in July.

Agencies are breathing a sigh of relief after completing the intensive submission to win a place on the government’s roster. A decision is expected at the end of October. Up for grabs are places on two lists: Campaign Solutions, a roster of up to 30 shops for major campaigns, which will be in place by 18 November; and Communications Services, a smaller roster of tactical services, in place from 16 December.

Bentley is holding tissue meetings this week for its global ad review. The luxury car marque is meeting with incumbent Keko, MullenLowe London and Rainey Kelly Campbell Roalfe/Y&R. Pitches are expected in October and Bentley is running the review itself.


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