Pitch update: Mission Foods, Beiersdorf, Zoopla

Mission Foods, the Mexican wraps company, is mulling over creds before deciding which agencies to shortlist in its advertising review.

Zoopla Property Group: seeking an agency to handle both Zoopla and uSwitch
Zoopla Property Group: seeking an agency to handle both Zoopla and uSwitch

It has split from Quiet Storm, which it hired in 2012. AAR is handling the process.

Beiersdorf held pitches for its media account earlier this week. The review is open to those on its global roster, including Carat and OMD, as well as incumbent MEC. The winner will work on media in Ireland, the Netherlands, the Nordics and the UK.

USwitch’s creative pitch, through AAR, includes the account for its parent Zoopla Property Group. Creature of London, which picked up Zoopla in September 2015, has decided not to take part in the review. Thinking Juice is the incumbent on uSwitch. Zoopla bought uSwitch in June 2015 in a £160m deal and is looking for a single agency to handle both brands. Shortlisted shops are preparing for pitches.

Richemont, the Swiss-based luxury goods company, has held chemistry meetings with agencies after launching a review of its global media planning and buying accounts. Publicis Media holds the business, which was consolidated into OptimediaBlue449 following the restructure of Publicis' global media networks. Previously Zenith was the incumbent in Europe and North America, while Starcom handled Asia-Pacific.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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