Pitch update: Molson Coors, Mars, Natural History Museum, Women's Equality Party

Molson Coors is holding chemistry meetings with eight agencies about the ad account for Carling, one of the UK's best-selling lagers, next week.

Carling: will choose four agencies to proceed to pitches in mid-January
Carling: will choose four agencies to proceed to pitches in mid-January

Four shops will pitch in mid-January. Molson Coors wants an agency to help maximise Carling’s sponsorships, which include the Premier League. Incumbent Creature of London is taking part in the pitch, which is being led by ISBA.

The outcome of Mars’ international media review is expected imminently, with MediaCom and Zenith among those competing in the UK. The estimated £400m business is across seven markets, although agencies have been told decisions will be made locally.

The Natural History Museum held pitches last week for its creative account. Krow, the eight-year incumbent, did not repitch. A decision is expected next week.

The Women’s Equality Party has had informal meetings with ad agencies about being a strategic partner. The party is believed to be seeking a shop to work on a pro-bono basis.

Wealthify, the Cardiff-based financial-technology start-up, has held chemistry meetings with ad agencies. Pitches are expected to take place before the end of the year.

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