Pitch update: Nando's, British Gas, McVitie's, Government Communication Service

Nando's is keen to get the agencies competing for its ad account into the spirit.

Nando's: trip to Mozambique
Nando's: trip to Mozambique

Kev McFadyen, head of brand communications at Nando’s UK, is so keen to get the five competing agencies for its ad account into the spirit of the South African brand that they’re holding a "brand immersion" in Mozambique this week. Incumbent 18 Feet & Rising is not involved. The Observatory is in charge of the process.

The result of the lengthy British Gas media review will not be announced until the end of the month as the board of parent company Centrica wants to approve the deal, which could be worth more than £150m in billings over three years. Dentsu Aegis Network’s Carat, the incumbent, is up against WPP’s MediaCom.

Agencies slogging away over their submissions for the Government Communication Service were given some helpful words of advice: "Responses must include spaces between words." It’s enough to make you wonder how many agencies usually submit tenders with oneverylongword.

Tissue meetings have taken place for McVitie’s global creative review, with pitches scheduled for the end of September. The UK account, held by Grey London, is unaffected by the process, which is being handled through The Observatory. 

McVitie’s new parent company, Pladis, wants to boost the brand in the US and launch it in Turkey, the Middle East, China, Australia and Sub-Saharan Africa.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More