Pitch update: Rolls-Royce's global pitch, Land Rover's CRM account, United Biscuits, 118 118

Pitch update: Rolls-Royce's global pitch, Land Rover's CRM account, United Biscuits, 118 118

The agencies in the running for the Rolls-Royce global business include Leo Burnett’s luxury arm, Atelier; Engine (including the incumbent, Partners Andrews Aldridge); M&C Saatchi alongside Lida; and The Corner, which has teamed up with the behaviour-change specialist An Abundance.

More motors action as agencies rev up ahead of the pitch for Land Rover’s UK CRM account. Shops that have progressed beyond the chemistry stage were briefed last week ahead of presentations at the end of July. Lida, OgilvyOne and Publicis Chemistry were at the all-agency briefing but a fourth shop is thought to have dropped out due to a pesky client conflict.

BETC London, CHI & Partners, DLKW Lowe and Grey London will each have their initial meetings with United Biscuits, which owns brands including Jaffa Cakes and McVitie’s, this week ahead of the Observatory-managed pitch process.

118 118’s pitch is progressing, with agencies narrowed to a shortlist. However, there is no fixed date yet for an appointment.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More