Pitch update: Rowse, Budgens, Lloyds and TfL

Virgin Trains East Coast: Krow picked up the £10 million business without a pitch
Virgin Trains East Coast: Krow picked up the £10 million business without a pitch

BMB has landed the £5 million ad account for Rowse, Valeo Foods’ honey and spreads brand, without a pitch.

And then there were two… Campaign reported a couple of weeks ago that 18 Feet & Rising had pulled out of the Budgens ad review when it was told that the lead marketer, Anna Burleigh, was leaving the company halfway through the review. And now word reaches us that Creature is also withdrawing from the process, leaving St Luke’s and The Red Brick Road to battle it out in next week’s pitches.

The review for Lloyds Banking Group’s media account has entered its final stages. Specific questions and responses are being taken this week from the remaining agencies – MEC, the incumbent, and Vizeum. MEC is believed to be drawing from a "horizontal" Group M contingent of specialists. The bank is expected to announce its decision next week.

Transport for London: the combined pitch will not resume until a new government is elected in May

Agencies involved in Transport for London’s combined creative and media review have a long wait ahead of them. The pitch, which is also open to shops that are not on the government’s roster, is being suspended in the run-up to the general election.

Krow has been awarded Virgin Trains East Coast’s £10 million creative account without a pitch.

Pitches for the global Aviva business take place next week. Adam & Eve/DDB, CHI & Partners, DLKW Lowe and M&C Saatchi are competing.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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