Pitch update: Sky Sports, dairy trade, Red Cross, IOC, Vice

Agencies compete for Sky Sports and dairy industry bodies hold pitches.

Sky Sports: Adam & Eve/DDB, Brothers and Sisters, and Wieden & Kennedy are competing for the business
Sky Sports: Adam & Eve/DDB, Brothers and Sisters, and Wieden & Kennedy are competing for the business

Adam & Eve/DDB, Brothers and Sisters, and Wieden & Kennedy are in the running for Sky Sports. Campaign revealed last month that the broadcaster was speaking with creative agencies.

The diary industry bodies Dairy UK and AHDB Diary are holding pitches this week in their search for an agency to help them promote the benefits of dairy products. Shops on the AHDB roster were contacted through the Crown Commercial Service. The bodies are looking to promote the idea that dairy is nutritious, tasty and affordable. However, one industry source is approaching the review cautiously after claiming previous AHDB briefs didn’t amount to much.  

Creature of London beat Joint, Mcgarrybowen and VCCP to pick up the British Red Cross account. The charity kicked off the review in September last year and enlisted the help of Oystercatchers.

The International Olympic Committee has appointed Publicis to handle its global brand campaign for the 2018 Winter Olympics in South Korea. The project will be led out of the agency’s UK office, with support from its New York arm. Publicis won the business after a competitive pitch.

Vice Media has selected Vizeum to handle its media planning and buying in the UK, excluding digital media, after a competitive pitch that kicked off in November. There was no incumbent on the account.

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