Pitch update: Virgin Trains, RAC, Tyrrells, Carling

Virgin Trains has shortlisted agencies and RAC held pitches last week for its advertising account.

Virgin Trains
Virgin Trains

Virgin Trains has shortlisted Anomaly London, Grey London, Lucky Generals and Rainey Kelly Campbell Roalfe/Y&R for its East and West Coast lines. Incumbent Krow Communications has withdrawn from the process.

RAC held pitches last week for its advertising account. Forever Beta, Grey London, Lucky Generals and VCCP are understood to have taken part. Incumbent Bartle Bogle Hegarty London has held the account since 2012 but has not repitched for the business.

Tyrrells is looking for a UK-based lead digital agency to work on its online customer experience and social media. There is no incumbent, and Creativebrief is running the review.

Jackpotjoy, the online bingo brand,  is on the hunt for an agency to handle both its creative strategy and communications. Oystercatchers is handling the process and is contacting shops with a request for information. The brand wants to appoint an agency in early 2017.

Carling is understood to be holding chemistry meetings with eight agencies this week as part of its advertising review. Incumbent Creature of London is repitching, and the process is being handled by ISBA.


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