Pitch update: Vodafone, McCoy's and Royal London Group

It seems the Vodafone CRM review, which was reported by Campaign on 2 July, is even more interesting than first thought.

Vodafone: the CRM review may involve supporting the company's entry into the pay-TV market
Vodafone: the CRM review may involve supporting the company's entry into the pay-TV market

Early indications suggest that the brief is to support Vodafone’s foray into the pay-TV market. The telecoms company confirmed in May that it was going to start competing with the likes of Sky and Virgin Media.

McCoy’s, the KP Snacks crisp brand, is holding chemistry meetings with agencies this week about its creative account. Pitches are expected to take place in two weeks’ time, with the review being handled by Ingenuity.

Royal London Group has appointed Mediavest to its £8 million media planning and buying business, previously handled by VCCP Media. The appointment follows the launch of Royal London’s new masterbrand in 2014. VCCP will continue to handle the creative account.

Just Eat, the online takeaway ordering company, has awarded its £6 million media business to M/SIX. The account was previously handled by Havas Media, and the pitch process was run by Ebiquity.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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