Pitch update: Wimbledon, TK Maxx, Vodafone

The pitches for the Wimbledon tennis championships' creative account took place last week.

TK Maxx: holding tissue meetings
TK Maxx: holding tissue meetings

Bartle Bogle Hegarty is teaming up with its sports marketing agency, BBH Sport. IMG and Droga5 are taking part in a similar arrangement. Grey is competing as part of a WPP team, while Interpublic is also involved, with its pitch being led by the sports marketing agency Octagon. The All England Lawn Tennis & Croquet Club is looking for an agency to leverage the prestige of the tournament and export the brand around the world.

TK Maxx is holding tissue meetings for its creative account next week. Bartle Bogle Hegarty, Grey London, Ogilvy & Mather and Wieden & Kennedy are all in the contest. Oystercatchers is running the pitch.

Vodafone has shortlisted five agencies for its CRM review, which seems to be connected to the telecom brand’s expected foray into the pay-TV market. AIS, Havas Helia, TMW,  WDMP and Wunderman are all in the running and the process is being overseen by AAR.


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