Pitch update

Agencies vying for WeightWatchers, including Dare, Isobel, Saatchi & Saatchi and Rainey Kelly Campbell Roalfe/Y&R, have been dabbling in a bit of "method" pitching to show just how dedicated they are to the brand. One agency has even had staffers sign up to WeightWatchers classes incognito to get some extra insight. The agency staff that have joined up are stick-thin, apparently, so the other chubbier weight watchers in the group can't have been too pleased to see them. Pitching agencies are currently at the tissue-meeting stage with pitches expected in mid-June.

Whitbread has confirmed its creative advertising review across its portfolio of restaurant brands including Beefeater Grill, Brewers Fayre, Table Table and Taybarns. The Whitbread Restaurants brand marketing director, David Murdin, is heading the review and plans to make the appointment by the end of June. The Manchester-based Cheethambell JWT, the incumbent agency, has been invited to repitch as part of this process.

The Littlewoods pitch is taking place today (Thursday) and the competing agencies have been promised a quick decision on the winner. The review of the retailer's £9 million advertising business kicked off in April. The incumbent, Leo Burnett, opted not to repitch. A result is expected next week.

One of the few big media reviews around is the £250 million pan-European Ferrero contest. ZenithOptimedia, MEC and Aegis Media have completed their written submissions ahead of a pitch.

The roster networks are preparing for presentations in June as the Nutella manufacturer aims to consolidate its media planning and buying across the region.


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