Pitch Update

The Sony UK social media pitch is progressing nicely and has thrown up an intriguing list of agencies.

BBH Labs, We are Social, Cake and the start-up Now have all made the shortlist, with the successful agency winning a place on the Sony social media roster for the first time. The process is being handled by Oystercatchers.

It's almost judgment day on the Carling advertising pitch. The results of the research are due to be revealed by the end of this week, meaning that Rainey Kelly Campbell Roalfe/Y&R or VCCP could find out by next week whether they have picked up the business or if it's staying at Beattie McGuinness Bungay.

One pitch that's sure to have turned a few agencies' heads is the Ladbrokes advertising review. Word is that a longlist has already been devised, and chemistry meetings are due to be held over the next two weeks. M&C Saatchi looks like putting up a tough fight for it, though, so agencies will have to go some to wrestle it from the long-term incumbent's grasp.

The chemistry meetings with Burger King have been taking place over recent days. Mother, CHI & Partners, Saatchi & Saatchi, Adam & Eve and The Red Brick Road are all still involved.

Muller has shortlisted agencies including Starcom, PHD, Vizeum and the incumbent, MediaCom, to pitch for its £30 million media business across the UK, Italy and the Netherlands.

The incumbent, MediaCom, and ZenithOptimedia are in a final shoot-out for the pan-European Bose account, worth £20 million. Carat had been involved at an earlier stage.

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