Pitch update

There's controversy on the Onken pitch as the dairy brand ditches its original shortlist for four new shops, while DFS continues to attract all the big name agencies. Meanwhile, Bupa has drawn up a shortlist for its £10 million media review.

Bupa has drawn up a shortlist for its £10 million media account
Bupa has drawn up a shortlist for its £10 million media account

Onken, the dairy brand, has been busy bringing unexpected joy to some agencies and exasperation to others.

Its pitch, run by the AAR, was narrowed down to two agencies, Euro RSCG London and Hooper Galton, after 18 Feet & Rising was knocked out.

However, Onken has decided not to go with either agency and is now inviting four other shops to pitch instead. Ironically, the brand is currently running a "love me or your money back offer".

No doubt ad agencies will be forming an orderly queue.

DFS has lined up eight agencies for chemistry meetings. They will take place on Friday (2 September) and Monday (5 September), giving four lucky shops Saturday and Sunday to prepare.

Pitches will take place in October between four agencies for the Royal Bank of Scotland media account. These are the incumbent, MediaCom, ZenithOptimedia, Vizeum and Manning Gottlieb OMD.

Bupa has drawn up a shortlist for its £10 million media review, including the incumbent, Starcom MediaVest, PHD and the Group M shops MEC and Mindshare. The third or fourth week in September is likely to be presentation-time but agencies are yet to get a brief.

Agencies including the incumbent, Carat, MEC and Initiative have been involved in first-stage presentations with Philips for its global review. Philips is said to be focusing on strategy and planning and will engage with financials after it has a shortlist of two or three agencies.

Despite the rumour-mill insisting it had become a two-horse race, pitches took place this week between Maxus, OMD and the incumbent, Walker Media, for the global Barclays media account.


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).