Pitch update

Agencies suggest an interesting opportunity has arisen for a UK shop to work for the personal healthcare company PZ Cussons in Africa.

Carling: BMB, Creature, Saatchis and VCCP are in the running for the £10m account
Carling: BMB, Creature, Saatchis and VCCP are in the running for the £10m account

The company, which has strong operations in Ghana and Nigeria, has brands including Imperial Leather and Premier toilet soap.

Tissue meetings for the £10 million Carling advertising account took place this week, ahead of a pitch on 14 November. Those involved in the process, which is being run by ISBA, are Beattie McGuinness Bungay, Creature London, Saatchi & Saatchi and the incumbent, VCCP. Agencies have been asked to produce work that emphasises Carling's Britishness and "refreshing" quality.

It is understood that a maximum of three agencies have made it through to the final round of the contest for the Harrods ad account. The process, managed by The Haystack Group, is expected to conclude with the winning agency taking charge of an increased adspend. The radio advertising specialist Radioville is the current incumbent.

Agencies are still waiting on an answer from Kraft after pitches for its £200 million European media business. Those remaining in the frame are Aegis, which is offering a proposition formed from Carat and Vizeum; WPP, which has Maxus and Mindshare on its team; and PHD. Final meetings were held in Paris this week, ahead of a decision.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).