Pitch update

This week's pitch news.

Pitch update

It was squeaky-bum time at Grey London earlier this week after Dairy Crest decided to open tentative talks with rival agencies over its Clover advertising account. However, at the 11th hour, Grey successfully averted disaster as Dairy Crest called off its talks and all is now well. Phew!

Agencies that failed to win a place on the new Government Procurement Service creative roster are starting to feel the effects of the cull. The Society of Motor Manufacturers and Traders, which is looking to secure co-funding from the Government for a campaign to boost the UK’s floundering electric car market, is thought to have approached only shops on the GPS list.

Virgin Atlantic has shortlisted four agencies for the next stage of its global digital and direct marketing review. Being\TBWA, Engine, Hypernaked and Rapp will compete for the account. The pitch process is being handled by Creativebrief.

Royal Mail has chosen Kitcatt Nohr Digitas, Rapp and Wunderman to compete for its £8 million direct marketing account. Incumbent, Proximity London, declined to repitch for the business. The appointed agency will be responsible for all of Royal Mail’s DM, sales promotion, design, strategic planning and any other integrated services that form part of a DM campaign.

Pitches for British Airways’ media account will kick off next week. The incumbent, ZenithOptimedia, faces a contest against others, including PHD.

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Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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