Pitch update

Virgin Atlantic: down to four agencies
Virgin Atlantic: down to four agencies

Virgin Atlantic has dropped four of the eight agencies that it had originally invited to pitch for its £85 million advertising account, much like an aircraft jettisons a block of ice from its chemical toilet. Abbott Mead Vickers BBDO, Adam & Eve/DDB and The Brooklyn Brothers will meet the incumbent, Rainey Kelly Campbell Roalfe/Y&R, in one of the biggest and most keenly contested pitches of the year so far. The process is being handled by Creativebrief.

Camelot’s £40 million media review to consolidate its media planning and buying and digital strategy businesses continues to move apace. It has been confirmed that Havas Media (formerly MPG Media Contacts and Media-polis), which has had a relationship with the client for 18 years, is no longer in the process. Mindshare and Vizeum are left to battle it out against the other incumbent, OMD, with Starcom MediaVest Group also having been knocked off the list.

Havas Media looked after the digital and data account, and OMD handled traditional media buying. The review is being managed by Oystercatchers and comes as Sally Cowdry, the marketing and consumer director at Camelot, seeks to consolidate the businesses into one agency.


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published