Pitch Update

The BBC has shortlisted agencies including Abbott Mead Vickers BBDO, Bartle Bogle Hegarty, Saatchi & Saatchi and Wieden & Kennedy along with the incumbents, Karmarama and Rainey Kelly Campbell Roalfe/Y&R, to pitch for its advertising account.

BBC: AMV, BBH, Karmarama, RKCR/Y&R, Saatchis and W&K are pitching
BBC: AMV, BBH, Karmarama, RKCR/Y&R, Saatchis and W&K are pitching

The broadcaster was expected to select just three to go through to the next stage after chemistry meetings, so the lengthy list has caused some surprise. The process is being managed by Oystercatchers on behalf of the BBC’s director of marketing and audiences, Philip Almond.

The Arla butter brand Anchor has revealed the agencies that have made the cut for its ad review: Dare, Krow and Leo Burnett are involved. The incumbent, CHI & Partners, is not participating in the process, which is being managed by ISBA.

Now TV’s review is also believed to have progressed, with FCB Inferno among the shops invited to pitch against the incumbent, WCRS.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More