Pitch Update

The four agencies that pitched for Anchor have been whittled down to two.

Anchor: Creature vs Leo Burnett
Anchor: Creature vs Leo Burnett

Creature and Leo Burnett will now go forward; Dare and Krow are out. The incumbent, CHI & Partners, did not participate in the process, which is handled by ISBA.

The ten shops on the Government’s creative roster have been invited to pitch for Public Health England’s Living Well brand launch. Initial pitches will take place in the first two weeks of December, with stage-two pitches beginning on 19 January. A winner is scheduled to be announced in March.

The White Company has hired Rapp Media to handle its media planning and buying in the UK. Activity will include outdoor, regional, press, door drops and inserts.

DLKW Lowe, Engine and Ogilvy & Mather presented their final pitches to the Post Office on Wednesday. The incumbent, Dare, did not repitch as it is not on the Government roster.

Universal McCann Birmingham has been appointed lead media agency for the retirement-living company McCarthy & Stone. It will work with EMO to deliver a new campaign.


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