Pitch Update

The Rail Delivery Group, comprising passenger and freight operators and Network Rail, has kicked off its search for an advertising agency.

RDG: wants national activity in 2015
RDG: wants national activity in 2015

The body is preparing a campaign in 2015, which it claims is the first significant national activity since the 80s.

The BBC has expanded the review of its £5 million media account to include planning and buying for Orchestras and Singers, Worldwide, World Service and Global News. The consolidated business is expected to be worth £18 million per year. MEC holds the main BBC contract. World Service works with Oban, Global News uses 8 Million Stories and ZenithOptimedia handles the Worldwide account in the UK.

Paddy Power is considering the submissions for its UK advertising review, which is handled by Oystercatchers. The incumbent, Crispin Porter & Bogusky, is not repitching.

Sellafield, the decommissioned nuclear plant, is looking for an agency to create digital and social communications campaigns. The contract is worth £2-3 million over four years. Tenders must be received by 7 January 2015.

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1 Vodafone, Sky and HSBC join retreat from Google

Several more major brands, including Vodafone, Sky, and a trio of the UK's leading banks, have added their names to the list of those considering suspending their advertising on Google.

Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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