Slightly more discerning has been The Army in its direct marketing pitch. It has shortlisted six shops, managing to find that number despite two stringent requirements: the agencies must have worked with the Ministry of Defence in the past and have telemarketing experience.
The pitch for Air New Zealand is reaching a climax. Albion and Adam & Eve are talking money with the client and a conclusion is expected imminently. Hang on a minute, didn't Adam & Eve win the AirAsia account last month?
There will be tears shed next week across the DM industry - well, for five agencies anyway. EDF is concluding its pitch, involving Proximity, Tullo Marshall Warren, MBA and Archibald Ingall Stretton. Also making its mind up next week is the mighty Marks & Spencer. Proximity, Joshua and Clark McKay & Walpole are on tenterhooks for that one.
Meanwhile, Saga and the AA have lined up three agencies to pitch for a whopping consolidated £25 million in media billings. Carat and PHD, both incumbents on the accounts, will go up against Zed Media, no doubt backed by its big brother ZenithOptimedia. PHD is also going for Legal & General at the moment, but competition is expected to be tough.
And finally ... all you ad agencies that felt a little cheated when reading that Corgi (the boiler-checking company) was looking for a media agency will be pleased to hear that it's also seeking a creative partner.