Pitch update

Waterstone's has got itself a pretty robust list: Bartle Bogle Hegarty, Lowe, Abbott Mead Vickers BBDO and CHI & Partners. No wonder St Luke's, the incumbent, appears to have been frightened off. We'll expect some very good advertising to come from this one.

AMV is going to be busy, mind, because it's also going for the Pizza Hut account. Perhaps Pizza Hut is trying to steer well clear of the kind of wacky creative types it found at Wieden & Kennedy and instead return to the mass-market fare it got at AMV before it moved the business. Remember the one with the cookie-headed family? Anyway, AMV will do battle with Rainey Kelly Campbell Roalfe/Y&R, Miles Calcraft Briginshaw Duffy and M&C Saatchi for the £13 million brief.

CHI has pulled out of the Typhoo Tea contest, but given the level of inactivity on the account, who could blame it?

Homebase is progressing steadily. The final pitches are taking place this week, after which the work goes into research. We'll all wait with bated breath for some nice, safe advertising from either McCann Erickson, CHI or MCBD.

Talk about indecisive: Legal & General is said to have a whopping 12 media shops on its longlist. Perhaps someone should give the company the number of an intermediary. Hang on a minute, L&G's got one - it's Creative Brief.

BA is certainly putting its pitching DM networks to the test. Once OgilvyOne, Carlson and WWAV Rapp Collins had pitched, they were each given a fresh brief with a 24-hour deadline. Ouch. However, given the nature of the accident-prone BA beast, it's probably a pretty relevant test.

And finally ... darn that German inefficiency. Hugo Boss is certainly taking its time before making an announcement. Although it has seen all the pitches for its media business, it's not planning to appoint a winner until June.

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