Pitch update

Channel 4 is seeing final pitches for its £20 million account today (Thursday) from ZenithOptimedia and its incumbent, OMD UK.

It knocked Aegis and Mediaedge:cia off its list earlier in the week. Profero, which handled online planning and buying, is also thought to be out of the running.

Agencies are fed up with the slow progress in the Anadin pitch, which has been going on since the start of the year. Presentations, made a while back, will be going into research, but nobody is sure when. One source called it a "joke of a pitch". Leo Burnett, Krow, CHI & Partners and Rainey Kelly Campbell Roalfe/Y&R are the agencies in contention.

Meanwhile, Threshers has invited VCCP, Albion, Hooper Galton and Krow to pitch for its creative account.

Fox International Channels has lined up MediaCom, Carat and the incumbent, Walker Media, to pitch for its account as it looks to expand beyond FX in the UK.

It seems the Department of Health is favouring the appointment of DDB to its flu jab brief. There's a distinct lack of communication with the other shops in contention: WCRS and RKCR/Y&R.

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