In a similar vein, Visit Wales, which was also taking its time on its £7.5 million pitch, has now asked agencies to supply some financial information before it gets to the pitch proper.
And continuing the trend, Fitness First is in no rush to make a decision on who it wants to handle its global advertising account. It managed to whittle it down from six network agencies to Grey Germany and Ogilvy Advertising, after calling the pitch last November, but now it seems to have a hit a wall.
According to sources, Fitness First's management and marketing teams are torn between Ogilvy Advertising's brand strategy and Grey Germany's creative work. After numerous meetings and e-mails pinged back and forth, it has all gone very quiet.
RSA, formerly Royal & SunAlliance, has finally shortlisted agencies to pitch for its £50 million global media account (the review kicked off in January). The competing agencies are Mediaedge:cia, Starcom, Aegis and Universal McCann, the UK incumbent on More Th>n, which is included in the review. The pitch is pencilled in for mid-May.
In direct marketing, Elvis has pulled out of the Citroen pitch. It means that the car manufacturer, which was forced to call a review after the incumbent agency Kitcatt Nohr Alexander Shaw won Toyota in January, now has a shortlist containing Inferno, CMW and an unnamed regional agency.