The remaining agencies are DDB Dusseldorf and Grey London.
The global Unilever media pitch is threatening to take up the rest of the year for many at the leading networks. While Unilever initially indicated that this would be a quick-fire process, agencies don't now expect a decision until January at the earliest. Lining up for the consolidated account are WPP's Mindshare, which has around 70 per cent of the global business, Omnicom Media Group, Interpublic's Mediabrands and Aegis Media's Carat.
Some agencies involved in the Ikea global media review are worried that the process could turn into an online auction. According to agency sources, Ikea has set up a website showing the lowest bid for specific media and inviting agencies to bid lower if they want. This turn of events has frustrated some agencies, which say that it wasn't always clear that this would be part of the process.
Speaking of frustrated media agencies, EDF Energy has asked shops pitching for its pan-European media business to submit their pitch in written form one month before the physical one takes place. Agencies have to submit their written pitch by 21 September, though the actual pitches take place in mid-October.
In DM, the long-awaited pitch document for the Post Office has finally come through, almost seven months after the process began. The 12 agencies that have made it on to the longlist, which includes OgilvyOne, Proximity and the incumbent, DraftFCB, have until 2 October to submit an online proposal, which involves promoting mortgages to customers. Considering agencies were initially told that the whole process would be completed by the summer, it's anyone's guess as to when the next stage will be.