Pitch Update

For those of you crying into your detox smoothies after reading the AAR's pitch figures for 2009, fear not - it seems that things are looking up for 2010.

The AAR itself is looking particularly busy, what with pitches for the BBC and Smooth Radio, as well as for a mystery "dark spirits brand". On a more prosaic front, it also has a creative and media brief for Park Resorts.

And it seems like the larger agencies need not apply for the Ginsters pitch, which was called just before the Christmas break. Rumour has it that the company was unhappy at being a small fish in a big pond at Bartle Bogle Hegarty, and is instead looking to appoint a smaller agency to handle the account.

COI, meanwhile, is leaving everyone guessing after the pitches for its media buying account. "Inscrutable" is the word used by some to describe the government team's reaction during pitches. Rumours abound that Carat went in with a bespoke offering under a catchy new name to compete with the rival teams M4C (the Group M contingent) and Smile (the Starcom/i-level pair-up). A decision is expected on 26 January.


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