Pizza Hut in creative rethink amid revamp

Pizza Hut UK is reviewing its creative agency requirements as it looks to revive its fortunes in the competitive casual-dining market.

Pizza Hut: creative review
Pizza Hut: creative review

Activity will focus on the restaurant chain, which is owned by the private-equity company Rutland Partners, and its recent refurbishment. The delivery business is a separate entity owned by Yum! Brands.

A spokeswoman for Pizza Hut said it was "making initial inquiries into potential new agencies for next year". She added: "No body of work has been assigned yet. It’s in the very early stages."

This follows repeat denials to Campaign that a review was taking place.

This year, many of Pizza Hut’s restaurants have been revamped as part of a £60 million refurbishment programme that will introduce a new menu and design, such as open-plan kitchens.

Pizza Hut has previously worked with Abbott Mead Vickers BBDO but has not used the agency in the past
12 months.

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