Pizza Hut 'dinema' by Wieden & Kennedy London

Wieden & Kennedy has created a 20-second Pizza Hut TV commercial that breaks on Sunday July 1.

The commercial supports the Pizza Hut Summer Blockbuster Deal: feed a family of four and customers will receive two free children's cinema tickets.

The promotion will run throughout the school summer holiday months and is being run on the back of Pizza Hut's recent securing of the cinema "gold spot" -- before all family films with a U certificate.

The TV ad will be backed by six-sheet posters, running on sites close to cinemas across the UK.