Pizza Hut eyes slice of 'Nando's generation' with cocktail bars

Pizza Hut is revamping its London stores to feature in-house cocktail bars, as it seeks to claw back sales from more trendy restaurants such as Nando's and Pizza Express.

Pizza Hut: adding cocktail bars to its London stores
Pizza Hut: adding cocktail bars to its London stores

The pizza chain is ploughing a multimillion-pound investment into turning around its fortunes, beginning with the revamp of its store on The Strand, in a bid to shift positioning away from free kids' ice cream, to more of a trendy feel.

It has added oak flooring and red leather seating to give the branch more of an upbeat feel as part of the revamp, and told the London Evening Standard it would roll out the design to other stores in London later this year, with Marble Arch, Piccadilly and Queensway next on the agenda.

New stores will also feature more open kitchens, designed to address the perception that the pizzas are not fresh.

Operations director Mike Spencer told the London Evening Standard the revamp was about winning over adult customers who had eaten at Pizza Hut as children, but had graduated onto the likes of Pizza Express instead.

Pizza Hut is not the only chain to be redesigning to compete with the likes of Nando's and Pizza Express. Last month KFC's marketing chief revealed the group's new-look store to Marketing and its plans to compete with more upmarket chains.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More