Pizza Hut 'family' by Wieden & Kennedy London

Wieden & Kennedy has created a 60-second Pizza Hut cinema commercial that breaks on Friday June 29.

The Gold Spot ad will run prior to all U certificate films in cinemas across the UK for a full year.

Created by Dan Norris and Ray Shaughnessy and shot for Wieden & Kennedy by Smith & Foulkes of Nexus, the unusual, innovative commercial depicts a series of framed snapshots of happy families having fun all over the world.

The ad is a departure from the traditional product-focused approach used on TV by Pizza Hut, and instead celebrates the family as a whole and the experience they have at Pizza Hut.