Pizza Hut hands £10m delivery account to O&M

Pizza Hut has handed its £10 million delivery account to Ogilvy & Mather London ahead of a marketing drive to modernise perceptions of the Yum! Brands business.

Pizza Hut: appointment
Pizza Hut: appointment

O&M will be the lead creative and strategic UK agency for Pizza Hut, which has previously used Abbott Mead Vickers BBDO and most recently worked with McCann Manchester.

O&M, which was awarded the UK business without a pitch, already works with Yum! Brands, including Pizza Hut, in other global markets.

The agency has been asked to develop a series of integrated campaigns to make Pizza Hut more relevant for today’s consumers.

Sandeep Kataria, the general manager of Pizza Hut UK and Ireland, said: "We want to tap into the creative excellence and strategic rigour synonymous with the Ogilvy network."

Campaign revealed last month that the restaurant chain Pizza Hut UK, which is now a separate company, had kicked off a creative review.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).