Plan hires Saatchi & Saatchi for content brief

Plan UK, the children's rights charity, has appointed Saatchi & Saatchi London to an integrated content brief, as it seeks to raise awareness and improve the lives of girls around the world.

Freida Pinto: the model and actress is an ambassador for Plan
Freida Pinto: the model and actress is an ambassador for Plan

As the charity’s lead UK agency, Saatchi & Saatchi will create both brand activation and fundraising work to support Plan’s "because I am a girl" campaign. The work will include print, outdoor, social and other digital.

Saatchi & Saatchi’s first work will look at reducing the amount of violence committed against girls. Later activity will aim to ensure people hear girls’ views and opinions and ensure they have a role in decisions that affect them.

The Publicis Groupe agency Leo Burnett will continue to work with Plan on creative projects.

Abbott Mead Vickers BBDO created two films, including one starring Freida Pinto, print work and digital activity as part of the "because I am a girl" campaign in 2012. The Omnicom agency no longer works with the brand.

Plan has focused its "because I am a girl" campaign on adolescent girls because research has shown that the burden of poverty falls hardest on girls and that girls and young women can be the most powerful agents for change.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Why your iPhone is killing your creativity

Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More