Plan UK releases emotionally charged film for 'Because I am a Girl' campaign

Plan UK has created an emotional film based on true stories to help push its 'Because I am a Girl' campaign ahead of International Day of the Girls.

Plan UK releases emotionally charged film for 'Because I am a Girl' campaign
Plan UK releases emotionally charged film for 'Because I am a Girl' campaign

Children’s charity Plan UK has launched a film #LearnWithoutFear, which used real stories to show the extent of violence against girls either during school or the journey to school.

It is the latest part of its global campaign for girl’s rights ‘Because I am a Girl’ and has been timed to launch ahead of International Day of the Girls on 11 October.

The film and social media activity aims to send people to the Plan UK website, laden with stats (this school year alone, 246 million girls and boys will be affected by violence at school worldwide, for example), and drive donations.

The film shows a range of dramatised circumstances set in countries around the globe that are based off true stories, driving home the campaign message of ‘every girl has a right to learn without fear’.

Agency: Marmalade Film and Media

 

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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