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Planned, sealed, delivered: how to build effective mail marketing campaigns

A new online tool that does the heavy data-lifting and sharpens your direct mail activity...

Planned, sealed, delivered: how to build effective mail marketing campaigns

In the current media climate, direct mail is becoming an increasingly effective marketing medium, being shown to boost ROI by 12%.

To facilitate the most effective mail campaigns for advertisers and their agencies, Royal Mail MarketReach has developed a new tool called the Insight Engine. It’s a planning tool that segments audience data by demographic or life stage – and reveals how they respond to different types of mail.

The Insight Engine illustrates how receiving marketing via mail elicits a range of different audience interactions that go beyond direct response, such as planning for future purchase and sharing with others in the home. This has a powerful effect on longer term brand building.

Users can download the results to help campaign plans free of charge.

Try it today

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