The Plannertarium 2013: Mapping the future of TV for a connected generation

Thirty-eight rising media stars were selected to attend Channel 4's annual Plannertarium, in association with Campaign: a day and night of learning, workshops and some serious fun.

  • (l-r) Paul Davies, James Rutherford, David Titman and Keith Welling.

    (l-r) Paul Davies, James Rutherford, David Titman and Keith Welling.

  • The Plannertarium explored the future of TV for a connected generation.

    The Plannertarium explored the future of TV for a connected generation.

  • Next generation media A listers.

    Next generation media A listers.

  • The delegates were split in to teams.

    The delegates were split in to teams.

  • Speakers from Twitter, C4 and Unilever.

    Speakers from Twitter, C4 and Unilever.

  • The Plannertarium experts showcased exclusive research on TV viewing trends.

    The Plannertarium experts showcased exclusive research on TV viewing trends.

  • The event comprised presentations, panel discussions and workshops.

    The event comprised presentations, panel discussions and workshops.

  • Jonathan Allan, Channel 4's sales director.

    Jonathan Allan, Channel 4's sales director.

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If you want to see the future of TV planning, you could start by scanning these pages. Here you’ll see the names (all) and faces (some) of the next generation of media A listers, as identified by the leaders of today.

These rising media stars were treated to a busy day of presentations, discussion and workshops, and an overnight stay, at The Vineyard spa hotel in Newbury, where they immersed themselves in insight and analysis of the future of TV in a connected world.

Channel 4’s sales director, Jonathan Allan, introduced the theme, declaring this "a golden age for TV" and predicting a future where data, dual screening and short-form content, especially for mobile, are crucial.

Thinkbox’s research and planning director, Neil Mortensen, illuminated how technology and legislation are driving innovation. The "next big things" in TV included: 4K Ultra HD; malleable and portable OLED display; transparent screens; dual viewing on one screen (the "marriage saver"); lazy glasses with TV lenses, and the TV hat.

The social media explosion and the meteor shower of connection points sparked between an audience, TV content and advertisers was tackled by a panel (pictured, top), chaired by C4’s digital and creative lead, David  Amodio, that featured Paul Davies, the head of marketing at Microsoft, James Rutherford, the multiplatform commissioner for sport at C4, David Titman, a senior brand manager for Lynx at Unilever, and Keith Welling, the head of broadcast activation at UM London.

The future of commissioning content and planning ad campaigns will "blur on- and offline, fact and fiction", Davies said – and bring greater personalisation, Titman added. Platforms are still emerging, Rutherford noted, and Welling pointed to how social is pushing advertising.

For C4, the challenge is to develop immersive content, personalised viewer and advertising experiences, transactional TV and greater access to brands, Jonathan Lewis, the head of digital and partnership innovation, told delegates. Confirming the symbiosis between social media and TV, Twitter UK’s head of strategy, Oli Snoddy, said TV ads will soon be seen as live experiences. And SecondSync’s managing director, Andy Littledale, showed how real-time monitoring means brands will soon be able to synchronise social media with ads on TV.

RISING STARS

Jess Viles

All Response Media

Hannah Tucker

Arena Media

Manmeet Dhillon

Carat

George Peters

Carat

Bhavini Prajapati

Carat Manchester

Sarah O’Kane

Channel 4

Joel Wilkinson

Channel 4

Ketan Lad

Havas Media

Lauren Walsh

Havas Media

Christopher Brown

Initiative

Adam Hewlett

John Ayling & Associates

Sophie Jenkins

M2M

Amy O’Malley

Manning Gottlieb OMD

Sarah Baker

Maxus

John Heagney

Maxus

Kate Ivory

MEC

Sophie Pemberton

MEC

James Rutherford

MEC

John Barker

Media Campaign

Matthew Stirland

MediaCom

Lisa Shanley

MediaVest

Sarah Greaney

Mike Colling & Company

Hannah Gillett

Mindshare

Stefan Jansen

Mindshare

Sam Piggins

Mindshare Ireland

Rhian Feather

OMD UK

Sebastian Revell

 PHD Media

Laura Killick

Starcom MediaVest

Adrian Trickey

Target Media

Sasanka Senaratna

the7stars

Ruth Armour

UM London

Emma Lodge

UM London

Claire Kent

Vizeum

Nicola Westwood

Vizeum

Rebecca Candeland

Walker Media

Michelle Unitt

Walker Media

Kush Bhardwaj

ZenithOptimedia

Lucy Divall

ZenithOptimedia

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