Playboy readies launch of TV streaming service

Playboy TV is launching a dedicated video-on-demand service in April for internet-connected TVs, and is plotting the brand's return to the London nightclub scene.

Hugh Hefner: with his Chicago-based bunnies in 1960
Hugh Hefner: with his Chicago-based bunnies in 1960

Playboy has previously offered an internet-only video-on-demand (VoD) service.

The new service will ride on top of a web-TV service developed by Capablue for internet-connected TVs.

Dave Cooke, head of digital and new media of Playboy TV International, said: "We are keen to make our wide range of adult entertainment content available to viewers when and where they want to watch it.

"Through Connected, viewers will now be able to access Playboy TV online via their connected TVs.

"Capablue's Connected has simply integrated with our existing VoD platform. It enables us to provide a bespoke service without having to build our own system, which can be a long and expensive process."

Playboy will be able to monetise the service through pay-per-view and subscription.

Playboy also plans to launch a branded nightclub in Central London, 30 years after the last Playboy nightclub venture lost its licence.

Playboy founder Hugh Hefner bought back the Payboy empire for $210m in January.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published