calls review of media business is reviewing its media planning and buying account as it looks towards the future as an eBay-style marketplace. reviews media reviews media

The review is being run separately to the advertising pitch, which kicked off last week, but is also being handled by Creativebrief.

Target Media, the incumbent, picked up the estimated £2.3 million account from Carat in 2006. has ramped up its digital activity over recent years and is expected to focus the bulk of its media spend on the medium.

Last year, launched a loyalty programme that rewarded customers who promoted the brand on social media such as Facebook and Twitter.

Later this month,’s retail business will close following changes to tax rules.


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1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

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