PlayStation PSP launch, by TBWA\London

TBWA\London has created a teaser poster campaign for the launch of the PlayStation PSP. Aiming to create excitement around the new handheld gaming device, the initial phase features unbranded, seemingly random images, including "granny", which shows an old lady rollerblading across a wooden floor, and "plant", showing a little girl sowing seeds in a garden. On August 29, the launch posters will be unveiled, with the message that PSP can strike at any time and the tagline: "PSP is here".